Artek is a renowned design company co-founded by Alvar Aalto in 1935, the company contributed greatly to modern design and placed great emphasis on modern culture. In September last year Vitra purchased Artek, you couldn't have asked for a better fit. Both companies share the same values & with the infrastructure in place at Vitra it would allow for Artek to reach a much wider audience and take it to the next level.
Vitra + Artek + Studio Ilse joined forces to curate a loft apartment highlighting what is possible to achieve with their modernist and classic pieces. It is refreshing to see companies thinking outside the box or should I say typical retail environment, to showcase their products. They have created a fictional Finnish & German couple 'Harri & Astrid'. Harri is a musician & Astrid is a set designer, their loft is full of everyday wares that show us snippets of their lives.
Studio Ilse has done such a fantastic job, making the loft feel as if you are taking a sneaky peek into the world of Harri & Astrid. View the gallery below highlighting the different areas in the loft. I'm especially liking the piano area and dining space, do you have a favourite space in the loft?